2023 Audi Pickup Truck – As confirmed by Markus Duesmann (the CEO of Audi), during the annual media conference, Audi is considering adding a pickup to its model lineup. The bold statement was followed up by a hint about a future concept car with a pickup body style.
Autocar reported that Audi’s CEO answered a question about a possible pickup. He said: “I can’t promise that we will do one but we are looking at it.” He continued to suggest that Audi would soon launch a pickup model by saying, “Actually we will present – not too far away – maybe something.” Adrian Hallmark, Bentley’s CEO, was also present during the conversation and joked that he would not love to have a pickup in his Bentley portfolio.
2023 Audi Pickup Truck Concept
This concept will be Audi’s first pickup. We don’t know much about the size of the model, but we can speculate on the availability of platforms within the VW Group. The best option for an ICE-powered model would be for Audi the use of the underpinnings from the upcoming second-generation VW Amarok. These are also shar
The second scenario, which is the most likely given the timing of this announcement, would be a fully-electric pickup that could compete with the Ford F-150 Lightning and the Tesla Cybertruck. Audi has the option of several EV platforms, including the MEB or the PPE architectures. Both offer AWD capability as well as increased modularity in size and power outputs. A fully electric pickup is our best bet since Audi will release its last ICE-powered model by 2026. Then, it will go all-electric in the 1930s and not have time to make any new models with a combustion engine.
Audi’s pickup could be inspired by the 2019 off-road-oriented AI: Trail concept. It would be necessary to reduce many of the styling elements in order to make it production-ready. This model would appeal to active buyers who are looking for a vehicle that has a premium interior and the latest technology from VW Group, such as an active suspension setup or autonomous driving capability.
2023 Audi Pickup Truck Released
Things didn’t go well the last time that a premium automaker worked with the pickup market. In July 2017, the Mercedes-Benz X-Class was made available in production. It shares its ladder-frame platform and the Nissan Navara as well as the Renault Alaskan. The pickup’s poor sales led to it being scrapped in May 2022. We hope Audi’s proposal strikes a different chord. It would be fascinating to see this segment expand with more entries in the future.