2024 Audi Pickup Truck – According to an Autocar report, Audi CEO Markus Duesmann revealed that the brand may introduce an Audi pickup truck. This was something that no one expected, but Audi CEO Markus Duesmann said this month that the brand is considering introducing an Audi pickup truck. According to Autocar, the company is evaluating the potential business case for a premium truck.
2024 Audi Pickup Truck Concept
Positioning & Platform
Audi might not be brave enough to launch a work truck as it could negatively impact its brand image. Mercedes-Benz Group’s failure to release the X-Class is a reminder that luxury automakers should not target certain segments. Audi could be targeting the same market as Rivian with the R1T but more luxuriously.
2024 Audi Pickup Truck Changes
The Audi pickup truck will be a battery-powered electric vehicle, it seems. Autocar speculates that the model could be a technical version of the Ford Ranger EV.
It is unlikely that a modified Ford ICE T6 platform could be used to build a luxury electric pickup with the same high-tech features and standards as a premium German product. An Audi electric pickup that is built on the largest MEB platform, which underpins the VW ID, is somewhat less unlikely.